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A #CMWorld Twitter Chat with Chris Penn Content Marketing World

A #CMWorld Twitter Chat with Chris Penn Content Marketing World


There’s no doubt there is a staggering amount of data out there. When properly analyzed, it can deliver valuable insights to marketers. So, who can help us connect the data to our content? This is where a data scientist comes in.   

We hear a lot about the role of a data scientist. It, after all, has been called the “sexiest job of the 21st century.” But what do they do? How can they help us make smarter marketing decisions? We turned to Trust Insights Co-founder Chris Penn to find out. Chris tweeted with us on a recent #CMWorld Twitter chat and gave a data science crash course in one fast-paced hour. 

A #CMWorld Twitter Chat with Chris Penn Content Marketing World 1

To start the discussion off on the right foot, Chris provided a little background on what data science is (and isn’t) 

This discussion reaffirmed what we’ve known all along; our community has the best and brightest marketers around. Don’t believe us? Check out these tweets. 

What kind of analytics can data science uncover? How does this differ from what marketers typically find? 

How can marketers adopt a data science mindset? Outside of hard, analytical skills, what soft skills should marketers possess?

What steps make up a data science lifecycle? Where do you begin?

It’s not just a matter of being better and faster at analyzing data. How can predictive analytics make your content more effective?

What tools are useful to help marketers dig deep into their organization’s data?

Not every marketer can (or wants to) be the data scientist for their org. What should we look for when hiring an FTE or partner?

Data can make for better content. How are you thinking like a data scientist? Or are you currently working with one? Let us know about it in the comments below. 

Realizing you don’t have the data science expertise you need? Unsure of where to start? Attend Chris’ half-day workshop at ContentTECH Summit. Roll up your sleeves and prepare for a data deep dive.  

Posted January 29, 2020 in: Event by Monina Wagner






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