Personalisation has been the Holy Grail of many marketers for years. It is also part of the five big 2020-2030 trends, listed by Econsultancy Founder Ashley Friedlein in his recent trends predictions.
But there are plenty of challenges facing personalisation and even doubts as to how well it actually works and whether it delivers the hoped-for ROI.
To debate on this subject, Friedlein joins us again for our next virtual breakfast briefing. We’ll examine the state of personalisation in marketing and ask the difficult questions about its future.
To join us, register for free. Breakfast briefing, May 5th, 11am BST.