Different Ways to Learn Digital Marketing
Enrolling in professional digital marketing courses
One of the best ways to learn digital marketing is to sign up for digital marketing online courses. Industry professionals often lead these online courses, which include teaching students vital digital marketing skills with practical assignments and hands-on projects.
If you really want to stand out from your peers in this industry, earning your digital marketing certification online will help considerably. Simplilearn’s catalog of digital marketing courses offers practical materials to prepare students for the digital marketing world,which can help make them industry-ready from day one.
Learn by following influencers or industry experts
Digital marketing is a field in which things are always progressing and changing; something new develops each day, and it’s crucial to stay updated. For instance, Moz recently announced big changes to Domain Authority, a key indicator as to how powerful websites are when it comes to organic search rankings. Google also recently introduced a change to business profile layouts, allowing companies to display recent offers. These are just some of the many examples of things that are constantly changing in the digital marketing industry.
Following industry experts and influencers who are proficient in digital marketing is not only a great way to initially learn the basic fundamentals, but it’s also essential for keeping up with the latest digital marketing changes and trends.
Learn by following the top digital marketing blogs and videos
In addition to following some of the industry’s top influencers and experts, keeping up with some of the most respected digital marketing blogs and video channels is also a terrific way to learn online marketing.
From the basics to advanced principles, these popular blogs offer updated information that can improve your marketing skills. Some popular digital marketing blogs to follow include Moz, Neil Patel, Kissmetrics, and Search Engine Journal. If you prefer videos, some of the top YouTube digital marketing tutorial channels include GaryVee, Backlinko with Brian Dean, and Digital Nest.
Learn the basics from free online courses
There are several websites that offer digital marketing training at no cost. You can sign up on those sites and learn digital marketing through various courses and programs. Those courses can help you develop an understanding of digital marketing and some also provide certificates upon completion, but they are not as authenticated as professional certificates and tend to have low completion rates. Free courses don’t usually offer any interactive projects, practical hands-on learning, or live lectures. Although some of these free courses can help you get your feet wet, if you’re serious about learning digital marketing, you’ll need professional training with a certified online education program. As the old adage goes, you get what you pay for.
What to Look for When Choosing a Professional Digital Marketing Course:
Choosing the right digital marketing course can be somewhat challenging. With all of the available choices, it’s important to find the right fit.
When it comes to making your selection, the practical choice should be one that teaches all aspects of digital marketing in-depth. A well-rounded education program should include SEO, content marketing, paid search, and more. The best courses give students the opportunity to learn hands-on by practicing with projects and learning from some of the best industry experts.
Need some help making a selection? We’ve handpicked and reviewed some of the best online digital marketing training courses, which include:
1. Simplilearn’s Digital Marketing Specialist Program
The Digital Marketing Specialist Master’s Program aims to get students industry-ready by offering training in a wide range of areas.. Students receive access to nine full-length, comprehensive courses that cover all areas of digital marketing.
What you get with Simplilearn’s Full Stack Masters Program
The Digital Marketing Specialist Master’s Program includes:
- Access to the foundational Digital Marketing Certified Associate course and project work
- Nine advanced courses, including PPC, web analytics, SEO, and content and email marketing
- Access to 75+ live instructor-led online classes
- 45+ projects and MimicPro Simulation
- Monthly mentoring sessions from industry experts
- Master’s Program certificate from Simplilearn
The Master’s Program comes with an expert-curated learning path, which is a step-by-step plan to gain the skill set of a digital marketer capable of managing the digital marketing initiatives of their organization.
The program’s learning path begins with a foundational DMCA (Digital Marketing Certified Associate) course, which equips learners with a general understanding of digital marketing principles. Students then progress along the path, learning advanced skills in web analytics, paid marketing, SEO, and social media. Elective offerings in content marketing, email marketing, conversion optimization and mobile marketing give you the flexibility to master other areas as needed.